Yesterday morning, Adweek published my piece on the trends that'll propel marketers forward in 2018. You'll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We're data-driven and insight-focused at Salesforce, so I'd like to share some of the research that informed my recent article and how we see the future of marketing. As you'll come to find out, many of the trends highlighted in Adweek are supported by marketers who contributed to our Fourth Annual State of Marketing released last summer. Similarly, our Digital Advertising 2020 report, unveiled at the AdExchanger Industry Preview earlier this month, reveals this year's big advertising trends as heard directly from advertising leaders around the world.